Irish Eggs Packaging Range
Eggs packaging designed in Originate Creative for Aldi.
In all cases we simplified and clarified message on product. Brand name was presented
much better than before and new character and memorability was a key to success for this brands.
New shelf impact makes a huge difference for product sales in tests on focus groups. Most important was show irishness of product, and and expose the product better on the shelves. Also we create a new logotype for this brand.