It took us three and a half months from first brainstorm on a new homepage, to finishing up bug fixes on the mobile version. As always, our work is never done and we will keep tweaking and improving the website as we learn more about how it is used.
Our site is a content-heavy beast focused mainly on lead gen and ticket sales. With the new components we are aiming to tend to 10+ different types of conference attendees. The pre-
event fulfillment for each segment and automation will be one of the main challenges for 2019.